Method
Ask what decision is pending, who will act, which population counts and what evidence could change the decision.
Worked example
“Before comparing campaigns, do conversions use the same attribution window? Is spend complete? Are audiences overlapping? Is the decision about attributed cost efficiency or incremental profit?”
Your exercise
Write five questions for the inventory manager. Separate necessary metric definitions from questions that would merely be interesting.
Review criteria
Check audience, units, period, inclusion rule, evidence and next action. Avoid claiming causation, certainty or measured impact that your source does not establish.
Try the activity before reading its reference. Keep your sources, commands and assumptions with your work. Companion activities are unsaved self-practice and do not award a certificate or change lesson progress.