Your task
Search has 27/270 conversions and Email 18/180. Which is better? Sketch the view and write an accessible text alternative.
Hint
Start with the decision and the comparison. Avoid decorative marks that compete with the evidence.
Worked solution
Both are 10% in this fixture. Show numerator and denominator alongside the rate. Different attribution, audiences and costs prevent a causal ranking; Email has lower observed spend per attributed conversion.
Review checklist
Can someone recover the values, period, population and denominator from the chart and text? State one conclusion the evidence does not support.
Try the activity before reading its reference. Keep your sources, commands and assumptions with your work. Companion activities are unsaved self-practice and do not award a certificate or change lesson progress.