APPLIED DATA ANALYSIS — YOUR PLAN Version / date / author: 1. Audience, decision alternatives and neutral analytical question: 2. Grain, key, source/version, creation-cohort windows, snapshot, inclusions/exclusions and out-of-scope claims: 3. Inventory: analytical need | field/source | available? | owner to confirm | action if missing: 4. Metric contract: complete metric_contract_template.txt. 5. Quality plan: check | expected condition | affected rows/count | failure action | evidence: 6. Method sequence: preparation -> cohort/maturity -> metrics -> segments/mix -> guardrails -> reconciliation -> interpretation: 7. Deliverables, proposed review roles, learning acceptance checks, dependencies and next evidence: 8. Stakeholder handover (150–200 words): what can be answered / what cannot / proposed next step: Independent extension: fixed W1 channel weights; explicitly descriptive, not a causal counterfactual. Do not fabricate stakeholder sign-off, real customer data or causal certainty. Keep the original source unchanged.